Jellybean Software Announces Commitment to Respecting Data by Becoming a 2022 Data Privacy Champion

This year’s initiative emphasizes educating businesses on data collection best practices that respect data privacy and promoting transparency 

Media Contact: Teresa Trice / teresa@jellybean.app

Austin, Texas January 27, 2022 — Jellybean Software today announced its commitment to Data Privacy Week by registering as a Champion. As a Champion, Jellybean recognizes and supports the principle that all organizations share the responsibility of being conscientious stewards of Individuals personal data.

Data Privacy Week is an annual event that generates awareness about the importance of privacy, highlights easy ways to protect personal information and reminds organizations that respecting privacy is good for business. This year, we are encouraging individuals to learn more about how to manage and protect their valuable online data. We are also encouraging businesses to respect customers digital rights and data. Jellybean is advocating that organizations clearly communicate and demonstrate responsibility they hold for keeping individuals’ personal information safe from unauthorized access and ensuring fair, relevant and legitimate data collection and use.

Jellybean Software is a data privacy company geared to build trust between people and brands by promoting responsible collection and use of personal data. Jellybean’s mission is to harmonize the consumer/brand experience by honing in on the idea of respectful data privacy practices as a brand advantage and game changer.

Jellybean empowers individuals to own their digital identity and reclaim their personal data autonomy. Ethical personal data collection and use is predicated on our mobile app that puts members (users) in charge of their digital identity and data while enabling both granular privacy controls and ability to leverage their data in ways that benefit them.

According to a Pew Research Center study, 79% of U.S. adults report being concerned about the way their data is being used by companies. As technology evolves and the COVID-19 pandemic continues to influence how consumers interact with businesses online, data collection practices are becoming increasingly unavoidable, making it imperative that companies be open and transparency about how they collect, use and share consumers’ personal information and communicate their policies clearly and concisely.

The National Cybersecurity Alliance has offered up the following tips to help guide individuals and businesses to better data privacy practices, such as:

For Individuals:

• • Understand the privacy/convenience tradeoff: Many accounts ask for access to personal information/data, such as your geographic location, contacts list, and photo album, before you even use their services. This personal data has tremendous value to businesses and allows some to even offer you their services at little to no cost. Make informed decisions about whether or not to share your data with certain businesses by considering the amount of personal information they are asking for and weighing it against the benefits you may receive in return. Be thoughtful about who gets that information and wary of apps or services that require access to data that is not required or relevant for the services they are offering. Delete unused apps on your internet-connected devices and keep others secure by performing updates.

• Manage your privacy: Once you have decided to use an app or set up a new account, check the privacy and security settings on web services and apps and set them to your comfort level for data sharing. Each device, application or browser you use will have different features to limit how and with whom you share information. Get started with NCA’s Manage Your Privacy Settings page to check the settings of social media accounts, retail stores, apps and more.

• Protect your data: Data privacy and data security go hand in hand. Keep your data secure by creating long unique passwords and storing them in a password manager. Add another layer of security by enabling multi-factor authentication (MFA) wherever possible, especially on accounts with sensitive information. MFA has been found to block 99.9% of automated attacks when enabled and can ensure your data is protected, even in the event of a data breach.

For Businesses:

• • Conduct an assessment: Conduct an assessment of your data collection practices. Whether you operate locally, nationally, or globally, understand which privacy laws and regulations apply to your business. Follow reasonable security measures to keep individuals’ personal information safe from inappropriate and unauthorized access and make sure the personal data you collect is processed in a fair manner and only collected for relevant and legitimate purposes. Don’t forget to maintain oversight of partners and vendors as well. If another company provides services on your behalf, you are also responsible for how they collect and use your consumers’ personal data.

• Adopt a privacy framework: Researching and adopting a privacy framework can help you manage risk and create a culture of privacy in your organization by building privacy into your business. Get started by checking out the following frameworks: NIST Privacy Framework, AICPA Privacy Management Framework, ISO/IEC 27701 – International Standard for Privacy Information Management

• Educate employees: Create a culture of privacy in your organization by educating your employees of their and your organization’s obligations to respect and protecting personal information/data. Educate employees on your company’s privacy policy and teach new employees about their role in your privacy culture during the onboarding process. Engage staff by asking them to consider how privacy and data security applies to the work they do daily. Better security and privacy behaviors at home will translate to better security and privacy practices at work. Teach employees how to update their privacy and security settings on work and personal accounts. Learn more.

For more information about Data Privacy Week 2022 and how to get involved, visit https://staysafeonline.org/data-privacy-week/.

About Jellybean Software is a purpose led data company that provides ethically sourced data products tailored for commercial use.

 About Data Privacy Week

Data Privacy Week began as Data Privacy Day in the United States and Canada in January 2008 as an extension of the Data Protection Day celebration in Europe. Data Protection Day commemorates the Jan. 28, 1981, signing of Convention 108, the first legally binding international treaty dealing with privacy and data protection. NCA, the nation’s leading nonprofit, public-private partnership promoting cybersecurity and privacy education and awareness, leads the effort in North America each year. For more information, visit https://staysafeonline.org/data-privacy-week/.

About the National Cybersecurity Alliance

The National Cybersecurity Alliance is a non-profit organization on a mission to create a more secure, interconnected world. We advocate for the safe use of all technology and educate everyone on how best to protect ourselves, our families, and our organizations from cybercrime. We create strong partnerships between governments and corporations to amplify our message and to foster a greater “digital” good. National Cybersecurity Alliance’s core efforts include Cybersecurity Awareness Month (October); Data Privacy Week (Jan. 24 – 28); and CyberSecure My Business™, which offers webinars, web resources and workshops to help businesses be resistant to and resilient from cyberattacks. For more information, please visit https://staysafeonline.org.